Our Mission

At Udhari Powered by JK Finmate, our mission is to democratize access to credit by making the borrowing process transparent, efficient, and exceptionally rewarding. We empower customers with the tools and knowledge needed to make smart financial decisions — and reward them for it.

Why Udhari?

• Cashback on Loans: Get exclusive cashback when you secure loans through us — turning your borrowing journey into a rewarding one.
• Smart Lending Access: Tap into a wide network of trusted lenders and find loans tailored for personal, business, or other needs.
• Transparency & Trust: Clear terms, honest interactions, and full clarity to help you compare and choose wisely.
• Customer-First: From simplified applications to continuous support, we prioritize your financial journey.
• Stop letting banks and NBFCs pocket huge incentives from your loans. With Udhari, you cut out those unnecessary middlemen entirely. You get the full benefit, directly and without compromise.

Our Founder

Founded by visionary Yashwant Jain, Udhari emerged from a deep understanding of India’s financial challenges. While many platforms offer loans, Yashwant noticed that few prioritized the customer’s long-term financial success. His vision led to a revolutionary model: loans that reward you back.

Yashwant Jain’s Vision: “I founded Udhari with a simple yet powerful idea: financial services should work for the people, not just the institutions. We’re not just facilitating loans — we’re creating a financially empowered community.”